How To Enable Disable the Built-in Ad Blocker in Chrome

If you are not aware, Google Chrome has an Ad Blocker built right into its popular browser as of February 15, 2018. It’s designed to not weep out all ads from Chrome but will be blocking ads on sites that repeatedly violate standards set forth by the Coalition for Better Ads. For example, these ads will likely be the target being filtered by Chrome’s new Ad Blocker.

  • Full page ads
  • Ads with auto-playing sound and video
  • Flashing ads
  • etc.

According to Google, they are evaluating sites based on the Better Ads Standards and then rating them as a pass, warning, or failing. Site owners will be notified before a block is being placed on the site. The sites with the block can be re-reviewed after the bad ads have been removed.

To enable or disable the built-in Ad Blocker

The Ad Blocker feature in Chrome is turned on by default. To toggle the setting, go to Chrome’s Content setting page by either opening this URL (chrome://settings/content) or going to the Settings page, open Advanced section and click Content settings.

Then, click Ads section, and turn on the switch “Blocked on sites that tend to show intrusive ads“.

It will change the setting to Allowed, meaning that the Ad Blocker feature is now disabled for all websites.

Ad blocker feature is disabled

To enable/disable ads on a specific website

Open Chrome and navigate to that website, click on the site badge next to the address bar and choose Site settings.

Scroll down to the Ads section and click the drop-down menu to choose either Allow for the ads to show up or Block to enable Ads Blocker feature.

That’s about it. The Ad Blocker feature in Chrome doesn’t work as aggressive as the other extensions like Adblocker, or uBlock Origin. It won’t block all ads on a site that displays ads from Adsense platform. So if you are expecting one that keeps all the noises out from your eyes, Adblocker or uBlock Origin may still be your choice.

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